LONE STAR IDENTITY
Throughout Texas' storied history there is no figure more legendary than the Desperado. Also known as the cowboy these figures ruled the plains of Texas rustling up cattle and carving a spot in American more recognizable than almost any other. These factors and their deep ties to the Lone Star State made it almost a no brainer to pursue this direction for this brand.
LONE STAR IDENTITY
Throughout Texas' storied history there is no figure more legendary than the Desperado. Also known as the cowboy these figures ruled the plains of Texas rustling up cattle and carving a spot in American more recognizable than almost any other. These factors and their deep ties to the Lone Star State made it almost a no brainer to pursue this direction for this brand.
LONE STAR IDENTITY
Throughout Texas' storied history there is no figure more legendary than the Desperado. Also known as the cowboy these figures ruled the plains of Texas rustling up cattle and carving a spot in American more recognizable than almost any other. These factors and their deep ties to the Lone Star State made it almost a no brainer to pursue this direction for this brand.
BRAND MARKS
BRAND MARKS
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
CRIMSON
GUNMETAL
NIGHT
CRIMSON
GUNMETAL
NIGHT
CRIMSON
GUNMETAL
NIGHT
CRIMSON
GUNMETAL
NIGHT
MASKED BY SHADOW
MASKED BY SHADOW
MASKED BY SHADOW
This logo takes the form of an outlaw shrouded in darkness. This is the mark of a desperado a mysterious almost mythical presence riding through the night. The only identifying presence in the logo is the lone star, a mark of the land that they call home.
This logo takes the form of an outlaw shrouded in darkness. This is the mark of a desperado a mysterious almost mythical presence riding through the night. The only identifying presence in the logo is the lone star, a mark of the land that they call home.
MASKED BY SHADOW
This logo takes the form of an outlaw shrouded in darkness. This is the mark of a desperado a mysterious almost mythical presence riding through the night. The only identifying presence in the logo is the lone star, a mark of the land that they call home.
LONE STAR
LONE STAR
LONE STAR
LONE STAR
THE BIG D
THE BIG D
THE BIG D
This secondary mark draws from Dallas’ city nickname “The Big D” whilst integrating some calavera skull style flourishes as well as the overall form of a cowboy’s stirrup.
This secondary mark draws from Dallas’ city nickname “The Big D” whilst integrating some calavera skull style flourishes as well as the overall form of a cowboy’s stirrup.
THE BIG D
This secondary mark draws from Dallas’ city nickname “The Big D” whilst integrating some calavera skull style flourishes as well as the overall form of a cowboy’s stirrup.
STIRRUP
STIRRUP
STIRRUP
FLOURISHES
FLOURISHES
FLOURISHES
STIRRUP
FLOURISHES
EL MUERTO
EL MUERTO
EL MUERTO
A ghostly rider wanders the lands of texas, a lonely desperado missing his head that goes by the name of El Muerto. Formerly a Horse Thief named Vidal after targeting the wrong ranch the owner tracked him down and gave him an untimely end. Now he roams the Texan desert, and has become an icon of Texas culture.
A ghostly rider wanders the lands of texas, a lonely desperado missing his head that goes by the name of El Muerto. Formerly a Horse Thief named Vidal after targeting the wrong ranch the owner tracked him down and gave him an untimely end. Now he roams the Texan desert, and has become an icon of Texas culture.
EL MUERTO
A ghostly rider wanders the lands of texas, a lonely desperado missing his head that goes by the name of El Muerto. Formerly a Horse Thief named Vidal after targeting the wrong ranch the owner tracked him down and gave him an untimely end. Now he roams the Texan desert, and has become an icon of Texas culture.
AWAY JERSEY
ALTERNATE JERSEY
HOME JERSEY
HOME JERSEY
This jersey brings to larger than life nature of a desperado. Using a bright red making for an eye-catching base for the mysterious man in our central crest. With striping mimicking the way that a poncho drapes on a maked rider and star emblems to accent this creates a meaningful and bold uniform.
This jersey brings to larger than life nature of a desperado. Using a bright red making for an eye-catching base for the mysterious man in our central crest. With striping mimicking the way that a poncho drapes on a maked rider and star emblems to accent this creates a meaningful and bold uniform.
This jersey brings to life a legend in Texas an, El Muerto, ominous and dark look fit for the South’s own headless horseman. With unique striping acting as the fiery mane of his horse this jersey is one that strikes fear into those who lay eyes on it much like their inspiration.
This jersey brings to life a legend in Texas an, El Muerto, ominous and dark look fit for the South’s own headless horseman. With unique striping acting as the fiery mane of his horse this jersey is one that strikes fear into those who lay eyes on it much like their inspiration.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
This jersey brings to larger than life nature of a desperado. Using a bright red making for an eye-catching base for the mysterious man in our central crest. With striping mimicking the way that a poncho drapes on a maked rider and star emblems to accent this creates a meaningful and bold uniform.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
This jersey brings to life a legend in Texas with an ominous and dark look fit for the South’s own headless horseman. With unique striping acting as the fiery mane of his horse this jersey is one that strikes fear into those who lay eyes on it much like their inspiration.
AWAY JERSEY
ALTERNATE JERSEY
This jersey brings to life a legend in Texas, El Muerto, an ominous and dark look fit for the South’s own headless horseman. With unique striping acting as the fiery mane of his horse this jersey is one that strikes fear into those who lay eyes on it much like their inspiration.
