CITY GUARDIANS
In the hills of the San Gabriel Mountains lies a creature that has cemented itself in LA's culture and made LA one of the most unique cities in the country, the Mountain Lion. A nocturnal hunter that establishes LA as one of two metropolitan cities where man and big cats still coexist and in recent years become beloved. Through icons like P-22 mountain lions have become a part of the city and this brand is representative of that.
CITY GUARDIANS
In the hills of the San Gabriel Mountains lies a creature that has cemented itself in LA's culture and made LA one of the most unique cities in the country, the Mountain Lion. A nocturnal hunter that establishes LA as one of two metropolitan cities where man and big cats still coexist and in recent years become beloved. Through icons like P-22 mountain lions have become a part of the city and this brand is representative of that.
CITY GUARDIANS
In the hills of the San Gabriel Mountains lies a creature that has cemented itself in LA's culture and made LA one of the most unique cities in the country, the Mountain Lion. A nocturnal hunter that establishes LA as one of two metropolitan cities where man and big cats still coexist and in recent years become beloved. Through icons like P-22 mountain lions have become a part of the city and this brand is representative of that.
BRAND MARKS
BRAND MARKS
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
PRIMARY LOGO
SECONDARY LOGO
PRIMARY WORDMARK
ASPHALT
TAWNY GOLD
ORANGE COAT
ASPHALT
TAWNY GOLD
ORANGE COAT
ASPHALT
TAWNY GOLD
ORANGE COAT
ASPHALT
TAWNY GOLD
ORANGE COAT
THE PROWLER
THE PROWLER
THE PROWLER
This logo depicts a California Mountain Lion. An iconic and loved icon of the mountains surrounding Los Angeles. A nocturnal hunter that prowls the Sierra Nevadas and a staple of Los Angeles' wildlife.
This logo depicts a California Mountain Lion. An iconic and loved icon of the mountains surrounding Los Angeles. A nocturnal hunter that prowls the Sierra Nevadas and a staple of Los Angeles' wildlife.
THE PROWLER
This logo depicts a California Mountain Lion. An iconic and loved icon of the mountains surrounding Los Angeles. A nocturnal hunter that prowls the Sierra Nevadas and a staple of Los Angeles' wildlife.
AZTEC ART
AZTEC ART
AZTEC ART
AZTEC ART
REMEMBERING A LEGEND
REMEMBERING A LEGEND
REMEMBERING A LEGEND
This logo draws inspiration from the shape of a National Parks badge and stands as a loveletter to one of LA’s most loved celebrities a mountain lion known as P22.
After traveling 50 miles and multiple cities from Santa Monica P-22 found a home in LA’s Griffith Park. The city loved him and in this logo his eyes watch over us from the hills the guardian of the city and those within it.
This logo draws inspiration from the shape of a National Parks badge and stands as a loveletter to one of LA’s most loved celebrities a mountain lion known as P22.
After traveling 50 miles and multiple cities from Santa Monica P-22 found a home in LA’s Griffith Park. The city loved him and in this logo his eyes watch over us from the hills the guardian of the city and those within it.
REMEMBERING A LEGEND
This logo draws inspiration from the shape of a National Parks badge and stands as a loveletter to one of LA’s most loved celebrities a mountain lion known as P22.
After traveling 50 miles and multiple cities from Santa Monica P-22 found a home in LA’s Griffith Park. The city loved him and in this logo his eyes watch over us from the hills the guardian of the city and those within it.
WATCHFUL EYES
WATCHFUL EYES
WATCHFUL EYES
WATCHFUL EYES
CITY AND HILLS
P-22
CITY AND HILLS
P-22
CITY AND HILLS
P-22
P-22
CITY AND HILLS
POR LA CULTURA
POR LA CULTURA
POR LA CULTURA
This lettermark draws from the street culture of Los Angeles. Blackletter is almost unavoidable in LA whether in graffiti and mural art or the many business throughout LA it is a massive part of the culture and a beautiful staple for the city.
This lettermark draws from the street culture of Los Angeles. Blackletter is almost unavoidable in LA whether in graffiti and mural art or the many business throughout LA it is a massive part of the culture and a beautiful staple for the city.
POR LA CULTURA
This lettermark draws from the street culture of Los Angeles. Blackletter is almost unavoidable in LA whether in graffiti and mural art or the many business throughout LA it is a massive part of the culture and a beautiful staple for the city.
STREET ART
STREET ART
STREET ART
STREET ART
AWAY JERSEY
ALTERNATE JERSEY
HOME JERSEY
HOME JERSEY
Los Angeles can be described as a city of concrete and gold one carrying urban grit but also the glitz and glamour of a metropolitan city.This jersey draws from that with the concrete textured gray and a nod to the beautiful coats of one of our most beloved residents..
Los Angeles can be described as a city of concrete and gold one carrying urban grit but also the glitz and glamour of a metropolitan city.This jersey draws from that with the concrete textured gray and a nod to the beautiful coats of one of our most beloved residents.
Los Angeles can be described as a city of concrete and gold one carrying urban grit but also the glitz and glamour of a metropolitan city.This jersey draws from that with the concrete textured gray and a nod to the beautiful coats of one of our most beloved residents..
This jersey uses the bright oranges that can be found on the darker coats of mountain lions while supplementing it with a lighter tawny gold and our asphalt and concrete gray colors. Using our badge paying homage to P-22, this becomes a jersey that embodies a widely loved legend.
This jersey uses the bright oranges that can be found on the darker coats of mountain lions while supplementing it with a lighter tawny gold and our asphalt and concrete gray colors. Using our badge paying homage to P-22, this becomes a jersey that embodies a widely loved legend.
HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
Los Angeles can be described as a city of concrete and gold one carrying urban grit but also the glitz and glamour of a metropolitan city.This jersey draws from that with the concrete textured gray and a nod to the beautiful coats of one of our most beloved residents.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
This jersey uses the bright oranges that can be found on the darker coats of mountain lions while supplementing it with a lighter tawny gold and our asphalt and concrete gray colors. Using our badge paying homage to P-22, this becomes a jersey that embodies a widely loved legend.
AWAY JERSEY
ALTERNATE JERSEY
This jersey uses the bright oranges that can be found on the darker coats of mountain lions while supplementing it with a lighter tawny gold and our asphalt and concrete gray colors. Using our badge paying homage to P-22, this becomes a jersey that embodies a widely loved legend.
