


BUILT TO RULE



New York is the largest global symbol of American culture. Whether it be Lady Liberty, The Empire State Building, or Times Square, when people outside of America think of our country New York is often their first vision. The same can be said for the eagle a national symbol and one of strength and freedom making it only right that it become the symbol for this team as well

BUILT TO RULE



New York is the largest global symbol of American culture. Whether it be Lady Liberty, The Empire State Building, or Times Square, when people outside of America think of our country New York is often their first vision. The same can be said for the eagle a national symbol and one of strength and freedom making it only right that it become the symbol for this team as well

BUILT TO RULE



New York is the largest global symbol of American culture. Whether it be Lady Liberty, The Empire State Building, or Times Square, when people outside of America think of our country New York is often their first vision. The same can be said for the eagle a national symbol and one of strength and freedom making it only right that it become the symbol for this team as well
BRAND MARKS
BRAND MARKS
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK

SECONDARY LOGO

PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
EMPIRE BLUE
DECO CHROME
APPLE RED
EMPIRE BLUE
DECO CHROME
APPLE RED
EMPIRE BLUE
DECO CHROME
APPLE RED
EMPIRE BLUE
DECO CHROME
APPLE RED





STONE EAGLE
STONE EAGLE
STONE EAGLE
This logo donning the American, red, white, and blue draws inspiration from the eagle statues that can be found on the entrance of the Empire State Building to serve as a symbol for New York and America as a whole.
This logo donning the American, red, white, and blue draws inspiration from the eagle statues that can be found on the entrance of the Empire State Building to serve as a symbol for New York and America as a whole.
STONE EAGLE
This logo donning the American, red, white, and blue draws inspiration from the eagle statues that can be found on the entrance of the Empire State Building to serve as a symbol for New York and America as a whole.
EMPIRE EAGLES

EMPIRE EAGLES


EMPIRE EAGLES


EMPIRE EAGLES







STATE OF MIND
STATE OF MIND
STATE OF MIND
This logo draws directly from the unique and easily recognizable imagery of the Empire State Building. This logo pushes it further however taking inspiration from Art Deco motifs that can be seen in the primary logo and transforming the sides of the Empire State into a pair of eagle wings. These frame a large red NY also symbolic of the iconic New York moniker “The Big Apple.”
This logo draws directly from the unique and easily recognizable imagery of the Empire State Building. This logo pushes it further however taking inspiration from Art Deco motifs that can be seen in the primary logo and transforming the sides of the Empire State into a pair of eagle wings. These frame a large red NY also symbolic of the iconic New York moniker “The Big Apple.”
STATE OF MIND
This logo draws directly from the unique and easily recognizable imagery of the Empire State Building. This logo pushes it further however taking inspiration from Art Deco motifs that can be seen in the primary logo and transforming the sides of the Empire State into a pair of eagle wings. These frame a large red NY also symbolic of the iconic New York moniker “The Big Apple.”
EAGLE WINGS

EAGLE WINGS


EAGLE WINGS


EAGLE WINGS


THE BIG APPLE

THE BIG APPLE


THE BIG APPLE


THE BIG APPLE








AWAY JERSEY
ALTERNATE JERSEY
HOME JERSEY
HOME JERSEY
This jersey uses simple strong striping centered around the strong and patriotic red white and blue palette. The striping is designed to let the presence of the eagle take precedent as the centerpiece of the jersey making for a simple bold look.
This jersey uses simple strong striping centered around the strong and patriotic red white and blue palette. The striping is designed to let the presence of the eagle take precedent as the centerpiece of the jersey making for a simple bold look.
This jersey utilizes motifs similar to the art deco wings featured in our secondary logo and brings them to life. Using a dynamic 3 staged striping pattern unfurling across the jersey like spread wings this is a bold and unique jersey that gives New York an eyecatching new look.
This jersey utilizes motifs similar to the art deco wings featured in our secondary logo and brings them to life. Using a dynamic 3 staged striping pattern unfurling across the jersey like spread wings this is a bold and unique jersey that gives New York an eyecatching new look.
HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey uses simple strong striping centered around the strong and patriotic red white and blue palette. The striping is designed to let the presence of the eagle take precedent as the centerpiece of the jersey making for a simple bold look.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
This jersey utilizes motifs similar to the art deco wings featured in our secondary logo and brings them to life. Using a dynamic 3 staged striping pattern unfurling across the jersey like spread wings this is a bold and unique jersey that gives New York an eyecatching new look.
AWAY JERSEY
ALTERNATE JERSEY
This jersey utilizes motifs similar to the art deco wings featured in our secondary logo and brings them to life. Using a dynamic 3 staged striping pattern unfurling across the jersey like spread wings this is a bold and unique jersey that gives New York an eyecatching new look.




