


THE SOUND



A large beast is rumored to live within the depths of the Puget Sound. A massive ancestral Sea Serpent that has been dubbed Willatuk by Seattle natives. While locals will know the truth about this storied beast it has found itself rooted in Seattle's culture a beloved staple of the area and the folklore of the Puget Sound.

THE SOUND



A large beast is rumored to live within the depths of the Puget Sound. A massive ancestral Sea Serpent that has been dubbed Willatuk by Seattle natives. While locals will know the truth about this storied beast it has found itself rooted in Seattle's culture a beloved staple of the area and the folklore of the Puget Sound.

THE SOUND



A large beast is rumored to live within the depths of the Puget Sound. A massive ancestral Sea Serpent that has been dubbed Willatuk by Seattle natives. While locals will know the truth about this storied beast it has found itself rooted in Seattle's culture a beloved staple of the area and the folklore of the Puget Sound.
BRAND MARKS
BRAND MARKS
PRIMARY LOGO



SECONDARY LOGO


PRIMARY WORDMARK

SECONDARY LOGO

PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
PRIMARY LOGO




SECONDARY LOGO


PRIMARY WORDMARK
SOUND TEAL
WAKE AQUA
SEAFOAM GREEN
SOUND TEAL
WAKE AQUA
SEAFOAM GREEN
SOUND TEAL
WAKE AQUA
SEAFOAM GREEN
SOUND TEAL
WAKE AQUA
SEAFOAM GREEN





FROM THE DEEP
FROM THE DEEP
FROM THE DEEP
This brand draws from that legend creating this logo showing a massive serpent forming an “S” for the city of Seattle and using 3 gills symbolic of the three mountains that serve as the foundation for the area. Pushing a local legend that usually resides under the surface back fully into full view.
This brand draws from that legend creating this logo showing a massive serpent forming an “S” for the city of Seattle and using 3 gills symbolic of the three mountains that serve as the foundation for the area. Pushing a local legend that usually resides under the surface back fully into full view.
FROM THE DEEP
This brand draws from that legend creating this logo showing a massive serpent forming an “S” for the city of Seattle and using 3 gills symbolic of the three mountains that serve as the foundation for the area. Pushing a local legend that usually resides under the surface back fully into full view.
3 PEAKS

3 PEAKS


3 PEAKS


3 PEAKS


WILLATUK

WILLATUK


WILLATUK


WILLATUK







REFLECTIONS
REFLECTIONS
REFLECTIONS
This logo creates a badge showcasing the iconic Mt. Rainier which presides over the Seattle area. Furthermore the outline forms a mirror of the top in reference to the reflecting pools that sit at the base of the mountain and places our serpent just beneath the surface ready to strike.
This logo creates a badge showcasing the iconic Mt. Rainier which presides over the Seattle area. Furthermore the outline forms a mirror of the top in reference to the reflecting pools that sit at the base of the mountain and places our serpent just beneath the surface ready to strike.
REFLECTIONS
This logo creates a badge showcasing the iconic Mt. Rainier which presides over the Seattle area. Furthermore the outline forms a mirror of the top in reference to the reflecting pools that sit at the base of the mountain and places our serpent just beneath the surface ready to strike.
RAINIER

RAINIER


RAINIER


REFLECTING POOLS

RAINIER


REFLECTING POOLS


REFLECTING POOLS


REFLECTING POOLS








AWAY JERSEY
ALTERNATE JERSEY
HOME JERSEY
HOME JERSEY
This jersey uses a seafoam green color palette accented with brighter aqua and dark green to note the waters and depths of the Puget Sound. The striping is meant to imitate ripples of water created by our serpent streaking under the surface.
This jersey uses a seafoam green color palette accented with brighter aqua and dark green to note the waters and depths of the Puget Sound. The striping is meant to imitate ripples of water created by our serpent streaking under the surface.
This jersey makes use of a unique 2 tone look framing our depiction of Mt. Rainier creating an image of a bright sky and the dark waters that our serpent lurks. The thin stripes continue the ripple motif from the home jersey and creates the world that our serpent resides in.
This jersey makes use of a unique 2 tone look framing our depiction of Mt. Rainier creating an image of a bright sky and the dark waters that our serpent lurks. The thin stripes continue the ripple motif from the home jersey and creates the world that our serpent resides in.
HOME JERSEY
INAUGURAL AWAY JERSEY
ALTERNATE JERSEY
This jersey uses a seafoam green color palette accented with brighter aqua and dark green to note the waters and depths of the Puget Sound. The striping is meant to imitate ripples of water created by our serpent streaking under the surface.
HOME JERSEY
AWAY JERSEY
ALTERNATE JERSEY
This jersey makes use of a unique 2 tone look framing our depiction of Mt. Rainier creating an image of a bright sky and the dark waters that our serpent lurks. The thin stripes continue the ripple motif from the home jersey and creates the world that our serpent resides in.
AWAY JERSEY
ALTERNATE JERSEY
This jersey makes use of a unique 2 tone look framing our depiction of Mt. Rainier creating an image of a bright sky and the dark waters that our serpent lurks. The thin stripes continue the ripple motif from the home jersey and creates the world that our serpent resides in.




